Write your own story: you just launched your product or service and it is a big success!
Gather feedback on your project projecting yourself in a time where you just launched your new product or service and magazines are talking about it!
This exercise helps motivate the team and answer some of the key questions such as who is the customer, how do they benefit from this solution, what is the impact of the concept on society?
There are many ways to use this template. This is just our favorite:
Have each team member propose a few ideas (on post-it notes) for each key elements
Let the team discuss, agree, and select what seems relevant for their concept
Pitch the Press Release and gather feedback from other participants