Download the Cover Story Template

Write your own story: you just launched your product or service and it is a big success!


What is it for?

Gather feedback on your project projecting yourself in a time where you just launched your new product or service and magazines are talking about it!

This exercise helps motivate the team and answer some of the key questions such as who is the customer, how do they benefit from this solution, what is the impact of the concept on society?

How to use the Cover Story Template?

There are many ways to use this template. This is just our favorite:

Capture key elements

Have each team member propose a few ideas (on post-it notes) for each key elements

Gather your team around your common theme

Let the team discuss, agree, and select what seems relevant for their concept

Create your cover story

Pitch the Press Release and gather feedback from other participants

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